Our Mission

Borders Blurred connects game developers, publishers and tournament organisers with the world of music talent to provide bespoke in-game live and recorded music solutions and unique audio visual experiences.

Who We Are

Borders Blurred are a team of unique specialists with a long & successful heritage within the music, entertainment, gaming, broadcast and brand development industries. Working alongside some of the most successful music creators & content owners of all time whilst building amazing experiences that engage with millions of fans, winning prestigious awards along the way, the team now brings new innovative creative solutions to the fast-developing video games and esports world.

What We Do


Deliver slick, innovative and hassle free music integration within games & gaming platforms Fast Shipping

Music streaming solutions for new in-game experiences using Decibel Live streaming platform featuring many top bands and talent old and new

Sourcing talent to the games industry

In-game product and brand placement

Live guest appearances at esports events and in-game celebrity guest appearances & promotion

Music searches, curation & licensing existing music

Game score composition & original sound tracks (OST’s)

One stop shop for music licensing & clearances

Creating marketing and promotional content for games & gamers

Immediate Opportunities:

Our partners looking to work with the games industry

* Ibiza club looking to stream a live sunset party into a suitable game. (DJ SET)

* Hollywood combat superstar scouting for his next great fighting game appearance

* World renowned festival looking to experiment with streaming some sets into a video game either live (Covid permitting) or as an alternate venue.

* Record Label creating showcase events for new bands in established games.

* Multiple bands wanting to play live esports events


Having worked with some of the largest music festival producers in the world, we are aware of their growing interest in the gaming scene and can create festival/gaming crossover events with the best in both industries.


Our team have also worked on stadium events with some of the biggest bands in the world and we can’t think of any band that wouldn’t like to reach audiences that are, for whatever reason, unable to attend a gig or who wouldn’t want to reach the huge audiences that gaming can provide.


Its not all about huge gigs either. Sometimes bands will promo a tour or album with some intimate live gigs from studio stages, small concert halls and even their local pub. We know when and where they are going to happen and can plug you in. We even hold live gigs for streaming on our own stage.


A number of DJ’s have already proven the power
of live in-game performances including
Marshmello, Steve Aoki, deadmau5 & Dillon Francis
in Fortnite. We are well connected to some of the
greatest DJ’s in the world, many of whom also
love the idea of appearing in a game.


Not only are we able to create live sets for bands we are also able to hold live PR events and Q&A sessions with bands and talents hosted by the best Music journalist in the business, Manchester Legend and Borders Blurred partner Mr.John Robb.

And MORE...

Besides live music for your game Borders Blurred also represent musicians who are eager to work on game scores and soundtracks.. and a number of well know music, tv and movie industry faces are exploring the possibility of in-game personal appearances.



  • Live streaming (Decibel Live!)
  • Video production & editing 
  • Creative production
  • XR - Augmented, virtual, and mixed reality technologies


  • Creating innovative gaming content
  • Experiences, using unreal engine including avatars 
  • In-game live streaming
  • Artist & brand experiences 
  • Audio / visual streaming experiences 


  • Design
  • Branding
  • UX / UI 


  • Wide range cross genre access to A list talent across music, fashion, esports, brands & influencers 


  • Tailored service
  • Campaigns & activations
  • Fashion, Tech, Auto, Travel,
  • Beverages, FMCG clients
  • PR & Media Agencies


  • Go to market strategies 
  • Paid, earned, owned media strategies 
  • Social / Influencer strategies 
The Team

Bruce Thomas

Former Founder of Modern English Digital. Bruce has over 27 years of digital experience & has delivered award winning creative technology solutions for artists including the Foo Fighters, The Rolling Stones, The Beatles, Dua Lipa, Elvis Presley to name but a few. Bruce also co founded Manchester Digital the trade association with music Svengali Tony Wilson as well as chairing the BBC’s North WestAudience Panel.

David Elkabas

Co- Founder of Europe's largest electronic music talent agency & an early graduate of the reputable Commercial Music BA, David is a music industry expert & entrepreneur. Having worked across roles in Promotions, A&R, Publishing, br& development & managed award winning record labels, he was an early digital innovator who founded a successful label services & distribution business which he exited in 2015. David has since managed some of the world’s most successful DJ’s specialising in revenue growth, br&ing & artist to fan relationships.

John Armstrong

John Armstrong - John has 25 years in the tech industry and 20 years in the mobile content, video games and esports industries. Working with companies across sports and media he has collaborated on agreements with sports associations including the Premier League, movie studios, TV content license holders and Music Publishers. For the last 4 years John's focus has been primarily on business development opportunities within esports; connecting endemic and non-endemic brands with esports organisations and companies in order to facilitate partnerships, investment, sponsorship and general business discussions.

John Robb

Music and culture website editor, festival organiser, ideas machine. Cultural warlord, Vegan behemoth, TV and radio presenter, musician, author, public speaker

Geoff Smith

Marketing & digital product specialist within the music / entertainment sector with experience gained in artist management, broadcasting, labels, publishing & more recently as CMO within a series of start ups. With a passion for marketing, technology & innovation, working in senior roles at EMI & subsequently Universal Music Group Int’l where Geoff led UMG’s successful music discovery platform uDiscover Music. Working with talented teams & stakeholders over many years, Geoff has a hand in delivering a myriad of innovative digital products & marketing campaigns for a multitude of artists & bands including The Beatles, Queen, The Rolling Stones, David Bowie, Iron Maiden, Pink Floyd, Blur, Frank Sinatra & the Blue Note label together with UMG’s first-to-market VR Oculus Rift application for The Who’s 50th anniversary.

Ben Keegan

Ben is one of the world’s leading brand alignment specialists. Previous roles as Advertising Director at Dazed & Confused Magazine & Global Head of Partnerships for Paradigm Talent Agency led Ben to launch DandyLion Entertainment in 2015 where he has continued to work with the most exciting brands and biggest talent on the planet. Ben has delivered innovative, engaging brand activations all over the world, utilising his unparalleled access to some of the most exclusive environments and events across the entertainment industry including: The Oscars, Sundance Film Festival, Coachella, SXSW, The Grammy’s, The Super Bowl, Cannes & Formula 1. Ben brings a hugely exciting network or brands and talent to Decibel alongside one of the sharpest commercial and creative activation minds in the business.

Paul Banks

Held Senior roles at Manchester City, including First Team Head of Operations.Vast brand experience within the food and drinks industry including working with Budweiser, leading their sponsorship tie in with most Premier League clubs and some of the biggest bands and festivals.

Tech & Creative team

We have assembled an impressive team of x35+ senior developers with AI, machine learning skills & expertise in VR, AR & Mixed Reality, gaming capabilities, UX/UI & heavy lifting software & application competencies. Our creative team are all senior & experienced designers with flair & idea led thinking.
Roll Call
Over the years our collective team had the honour of working with some of the greatest artists & talent in the world...
• The Rolling Stones • The Beatles • Elvis • Foo Fighters • Pink Floyd • David Bowie • Iron Maiden • The Who • REM • Rihanna • Blacked Eyed Peas • Guns N' Roses • Black Sabbath • Megadeth • The Smashing Pumpkins • Nick Drake • Nirvana • Queens of the Stone Age • Dolly Parton • Johnny Cash • Dua Lipa • Britney Spears • Roger Taylor • Beck • Mariah Carey • Blur • Madonna • PINK • The Charlatans • Bob Marley • Robert Plant • Cypress Hill • Kylie • Tim McGraw • Jazzy Jeff • Kerri Chandler • Boris Delugosch • DJ Sneak • Doc Martin • Grant Nelson • Jamie Jones • Jocelyn Brown • Joey Negro • John Dahlbeck • Maceo Plex • Matthias Tanzmann • Paul Johnson • Robert Owens • Satoshi Tomiie • Soul Central • Timo Mass • Todd Terry • X-Press 2 • Tony Humphries • Mousse T • Stevie Wonder • Frank Sinatra • ABBA • Fall Out Boy • Maya Jane Coles
Borders Blurred have access to talent in various entertainment media including Sports Stars, TV and Movies Stars and Social Media Influencers. Contact us to discuss how any of our talent might fit into your gaming project.
Actor/Actress • Adventurers • Alping Skiing • American Football • Archery • Athletics • Authors • Badminton • Bakers • Basketball • Baseball Beach Volleyball • Biathlon • Bobsleigh • Boxing • Canoe Slalom • Canoe Sprint • Chefs • Comedy • Cricket • Cross Country Skiing • Curling • Cycling • Dancers • Diving • Drag • Esports • Entrepreneurs • Fashion • Fencing • Figure Skating • Film/movies • Fitness • Food Critics • Football/Soccer • Freestyle Skiing • Golf • Gymnastics • Horse riding • Ice Hockey • Journalism • Karate • Lacrosse • LGBTQ • Literary • Luge • Makeup • Marathon Swimming • Mixed Martial Arts • Model • Modern Pentathlon • Motor Racing • Music • Netball • Nordic Combined • Olympics • Paralympics • Politics • Radio • Rowing • Sailing• Shooting • Short track • Skateboarding • Skeleton • Skiing • Snooker • Snowboard • Social Media Influencers • Softball • Speed Skating • Sport Climbing • Surfing • Swimming • Table Tennis • Taekwondo • Television • Tennis • Trampoline • Triathlon • Video Bloggers • Volleyball • Water Polo • Weightlifting • Winter Olympics • Wrestling • Freestyle Wrestling • Greco-Roman Wrestling • Writers

Get In Touch

Feel free to reach out, we’d love a conversation!